Execution Intelligence
The missing memory of road freight
Road freight loses billions every year to the same preventable failures. freitir records what actually happens on every transport and turns it into decisions.
The Problem
Every system plans.
None of them learn.
Planning runs on intuition
Execution never feeds back. Every plan starts from scratch.
Data that disappears
What happens on the road is fragmented and never analyzed.
The same failures repeat
Same depot. Same delay. Same cost. Every week.
Complexity is accelerating
Driver shortages and electrification demand better decisions, not more gut feel.
How it works
Three layers. No new systems.
Execution
Every transport leaves a gap between what was planned and what actually happened. freitir captures it.
Context
Warehouse signals explain why the gap exists. Not just that it occurred.
Intelligence
Before the trucks leave: which tours will lose money, why, and how much.
Without freitir
- —Plans built from scratch every day
- —Delays invisible until they happen
- —Same failures, every week
With freitir
- →Every transport recorded and compared to plan
- →Tomorrow's failures identified today
- →Cost and CO₂ attached to every finding
The Product
Where freitir starts.
Revenue & Carbon Intelligence
Truck Revenue and
Carbon Calculator
For every truck, every week: how much did it earn, how much did it wait, and what did that cost in euros and CO₂. A running record that gets more accurate over time.
- —Productive hours vs. waiting hours per truck
- —Revenue lost to delays, failed tours, empty kilometres
- —CO₂ footprint per truck, per route, per depot
The foundation. Every other freitir product builds on this.
Execution Recommendations
Tomorrow's Failures,
Identified Today.
Before the trucks leave, freitir surfaces which tours are at risk and why. Each finding comes with a cause, a cost, and a concrete action.
- —Risk flagged per tour before departure
- —Root cause identified: depot, driver, route, timing
- —One recommended action per finding
Planners act. Management decides. freitir remembers.
FAQ
Questions, answered.
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